Paul
Rosalino

I had the pleasure of leading Paul at Simplifeye, where he served as our Head of Partner Sales. He's a rare operator who can seamlessly move between high-level strategy and hands-on execution—designing the vision and then building the engine to bring it to life.

After we secured our national partnership with Henry Schein, Paul became the driving force behind its success. He architected the go-to-market strategy and built the training infrastructure that empowered their sales organization to confidently sell our software. Under his leadership, this partnership quickly evolved into one of our most impactful and profitable revenue channels.

What sets Paul apart even further is his leadership. He built and scaled a high-performing inside sales team from the ground up to manage these critical relationships, while consistently aligning sales, marketing, and product teams around a shared vision for growth. That ability to connect functions and drive execution at an enterprise level is incredibly rare.

I'd work with Paul again in a heartbeat and recommend him without hesitation to any organization looking for a strategic, results-driven leader who knows how to win.

I've known Paul for years, and bringing him on as Co-Founder and COO was a defining moment for Self-Cut System. He is the architect of our operational infrastructure, taking my vision and building the engine that allowed us to scale rapidly into a multi-million dollar brand.

Paul is a rare leader who balances high-level strategy with precise execution. He was the driving force behind our Walmart expansion, personally managing the account for our 4 key SKUs from negotiation to launch. His ability to optimize our supply chain and lead cross-functional teams has been vital to our growth.

Beyond his P&L discipline, Paul is a true partner who ensures we scale sustainably. He has the heart and grit of a founder with the precision of a seasoned COO. I couldn't have asked for a better second-in-command to help lead this journey.